All About

Responding to economic trends, merchandising asked for an entry-price bag line. On a condensed calendar, we blended trend observation and intuition to create a four-style capsule. Lightweight recycled nylon from our outerwear materials ensures a premium handfeel. Select high-polish metal trims and thoughtful details elevate the collection. In its first season it outpaced plan by 138%.

It went on to become a core collection and foundation of the bags business.

EXCURSION

Founded in the late 90’s as a catalog brand that equipped women for outdoor sports, Athleta is a female-centered and forward looking brand since its inception. Inspired by the ethos, and era, of Athleta’s founding–I designed a lumbar bag intended for outdoor activity that references the attitude of 90’s outdoor performance gear. The design vocabulary of this first bag–ergonomic design lines, diamond ripstop fabric, and high polish metal trims–felt so aligned with the brand’s identity that we decided to make it into an entire collection.

diem

The Diem collection, launched in Spring 2025, was my second neoprene bag line for Athleta—an evolution of the earlier Revive group. While still carrying forward Revive’s clean design lines, it uses a conventional neoprene material rather than Yulex® Scuba. The collection emphasized wearable, trend-right silhouettes that are elevated with durable custom trims in a tonal palette.